Expertise

Distribution law and consumer law

The digital evolution of the market, the shift in consumer aspirations, the emergence of connected commerce and the development of the associated technologies and distribution methods are leading companies to rethink their commercial strategies and organizations.

To meet these new needs, Fidal accompanies its clients throughout the distribution chain, from the production stage to the retail sale or resale stage, in a market context that is resolutely international in scope and increasingly dominated by the concept of omnichannel distribution.

Our team is composed of more than a hundred expert lawyers throughout France, with significant sector-specific knowledge. They can advise you on your sourcing and distribution strategies and assist you in negotiating and formalizing all your commercial agreements and documents. With the responsiveness inherent to the pace of business, our lawyers will help you implement and follow up on your commercial actions and defend your interests on a daily basis.

With an extensive presence in both Paris and the regions (90 offices throughout France) and multidisciplinary expertise spanning all aspects and areas of business law, we provide you with tailor-made advice, adapted to your business sector and in concert with Fidal's other practice areas.

Our services

Purchasing

Putting in place a purchasing strategy is a major challenge for companies in the distribution sector. Our team can help you select the right legal formula (purchasing group, central purchasing unit, international central purchasing unit, etc.) for your specific needs (grouped purchases, clustering, centralization of orders or inventories, etc.), and assist you in the legal structuring of these strategies (commission contract, brokerage, terms and conditions of purchase, etc.). 

Using a multidisciplinary approach, the team's experts will advise you not only on the contractual engineering aspects but also on the antitrust compliance aspects of the contemplated strategies.

Terms and Conditions of Sale

Formulating an offer and, more broadly, structuring a sales policy, is a primary concern for companies in the distribution sector. Our team can assist you in formalizing your general conditions of sale and commercial documents. We provide tailor-made advice to help you choose the instruments best suited to your sector and needs, particularly in terms of commercial negotiation (general/specific conditions of sale, order/delivery slips, terms of payment, terms of warranty). 

We also assist you in auditing your offer's compliance with the applicable legal requirements (payment deadlines, delivery times, invoicing, etc.). 

Through a multidisciplinary approach, our team's experts counsel you on the instruments to be used and assist you in auditing the legal and antitrust compliance of their content.

Sales Organization

In a context of digital transition and market internationalization, companies must adapt to new marketing processes (marketplaces, platforms). 

Our team can advise you on developing your distribution strategies (physical point of sale/website/platform, direct sales/network sales). 

We can also help you assess the legal compliance of these strategies (commercial urban planning regulations, platform operators’ obligations), and select the most appropriate legal formulas (commercial agency, franchise, exclusive concession, selective distribution).

E-commerce

The digital transition has disrupted the codes of traditional commerce by offering retailers new sales processes (marketplaces, click and collect, drive, web in store, web to store...) and raising new issues (personal data processing, customer data management, electronic payment instruments, liability for connected objects). 

Drawing on the firm's multidisciplinary expertise, our team can help you choose among these new sales processes and audit their compliance with constantly evolving regulations.

Consumer Protection

The statutory and regulatory provisions of consumer law are meant to apply to all B2C relationships in the distribution sector. The recently revised French Consumer Code compiles a large bulk of the regulations. However, many rules, sometimes sector-specific, are scattered across non-codified or European texts. 

Moreover, lawmakers, seeking to strike a better balance of power between businesses and consumers, have reinforced both the means of action available to consumers (class actions) and the obligations applicable to businesses (obligations specific to online sales). 

Our team can assist you in auditing your commercial policies (online sales, physical points of sale) and practices (consumer information, after-sales service, labeling, advertising, sales) and bringing them into compliance.

Product Regulations

Against a backdrop of internationalized sourcing and sales, and of increased consumer protection, compliance with product regulations is a major challenge for companies in the distribution sector. 

The plethora of constantly evolving standards (designations of origin, labels, REACH, etc.) calls for a tailor-made approach to the products concerned. Our team of expert lawyers is here to help you audit your products and bring them into compliance. 

Our experts in distribution and consumer law

Laurent François-Martin

Laurent François-Martin

Partner Department Director
Competition Law
Distribution law and consumer law

Laurent François-Martin

Langue(s) parlé(es) : English

Area of expertise

Competition Law Distribution law and consumer law
Boris Ruy

Boris Ruy

Partner Department Director
Competition Law
Distribution law and consumer law

Boris Ruy

Langue(s) parlé(es) : German, English, French

Area of expertise

Competition Law Distribution law and consumer law
Marie Koehler de Montblanc

Marie Koehler de Montblanc

Partner
Competition Law
Distribution law and consumer law

Marie Koehler de Montblanc

Langue(s) parlé(es) : English

Area of expertise

Competition Law Distribution law and consumer law
Paris La Défense
+33 1 46 24 30 30
Baptiste Luttringer

Baptiste Luttringer

Partner
Competition Law
Distribution law and consumer law +2

Baptiste Luttringer

Langue(s) parlé(es) : English

Area of expertise

Competition Law Distribution law and consumer law Dispute Prevention & Resolution Digital, tech & data
Dominique Pourtau

Dominique Pourtau

Partner
Competition Law
Distribution law and consumer law +2

Dominique Pourtau

Langue(s) parlé(es) : English

Area of expertise

Competition Law Distribution law and consumer law Intellectual property law Digital, tech & data
Philippe Vanni

Philippe Vanni

Partner Technical Director
Competition Law
Distribution law and consumer law +2

Philippe Vanni

Area of expertise

Competition Law Distribution law and consumer law Intellectual property law Digital, tech & data
Paris La Défense
+33 1 46 24 30 30

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